Lovetch is located at the boundary between the Danube Plain and the northern foothills of the Balkan Range. The town was an important centre during the Bulgarian Revival and of the struggle for national liberation.

The area around has been inhabited since prehistoric times. Some of the most interesting Neolithic finds in Bulgaria have been discovered in the Devetashka Cave, 24 km from Lovetch. The objects discovered in the course of archaeological excavations (silver, bronze and copper vessels, ornaments and weapons, stone votive tablets etc.) testify to intensive life in the region during antiquity as well.

The pride of Lovetch is the covered bridge over the river Ossam. Built up in 1874 by master Kolyo Ficheto - length 84 m, with 64 small shops. On 23 of August 1925 it was burned by a fire. It was erected again in 1927-1931 as a ferro-concrete covered bridge, reconstructed and restored several times. Today its length is 106 m.